CBD

What Came First, the Evidence or the Marketing Plan?

Making any sort of claim about the benefits of a product, be it food-based or otherwise, can be a double-edged sword. It may be marketing gold, but are you building your house on sand? Tom Smart takes a deeper look at the latest scientific food trends.

What Came First, the Evidence or the Marketing Plan?

Wine Diaries Part 2: Drinking, mindfully

More and more people are cutting down their alcohol intake in a bid to improve health, ushering in a new wave of shoppers labelling themselves ‘mindful drinkers’. Could this be an opportunity for the skillful wine-maker to earn a share of a growing niche market? Perhaps, but only if they can deliver on flavour writes Tom Smart.

Wine Diaries Part 2: Drinking, mindfully