digestive health

Fermented Foods; the Future Staple Steeped in History

Fermented foods are another piece of the natural products portfolio currently experiencing a surge in popularity. The rise of kombucha has been well documented, but it isn’t the only one out there. Tom Smart spoke to Adam Goldwater, Managing Director of Loving Foods, to find out more about the renaissance in traditional foodstuffs and the future of the market. 

Fermented Foods; the Future Staple Steeped in History

What Came First, the Evidence or the Marketing Plan?

Making any sort of claim about the benefits of a product, be it food-based or otherwise, can be a double-edged sword. It may be marketing gold, but are you building your house on sand? Tom Smart takes a deeper look at the latest scientific food trends.

What Came First, the Evidence or the Marketing Plan?