We’re on a mission to grow natural brands in the UK and beyond.
Every brand is different, every product a unique proposition. But underpinning our mission is a set of values that guide everything we do:
1. Be Organic
It is more than a label, it is an ethos. Planet friendly, natural in approach. It’s how we live, and it’s what we believe in.
3. Be Innovative
Old solutions are for old problems. We approach each new scenario with a fresh mindset and adapt our approach accordingly.
5. Be Honest
What you want to hear and what you need to hear are often two very different things. We prefer the latter.
7. Pursue Growth
For our brands, for ourselves and for each other, each and every day.
2. Be Sustainable
Long term solutions lead to sustained success, be it a brand, a supply chains or our own mindset.
4. Be Collaborative
Believe in the power of many, and champion the underdog. Because that’s where greatness is discovered.
6. Be Accountable
Make decisions based on evidence and when things go wrong, own it. It happens. It is how we react that defines us.