**We make it simple to get your brand in front of the UK's leading natural product buyers. Certified, compliant, and supported.**

Brand Organic

UK Natural, Organic & Wellness Channel Specialists

UK Market Entry

Importer · Distributor · Sales & Marketing Partner

If we're excited about your brand, we make it simple to get started. Our catalogue application includes a compliance and technical appraisal of your products — the groundwork that makes UK retail entry possible. Beyond that, there's no long-term commitment until we've both seen what's possible. If the fit is right, we'll know quickly. And so will you.

What we bring

Importer of record

We collect EXW and manage all UK customs, VAT, and regulatory compliance. You hand over at the factory gate — we handle everything from there.

Specialist distributor

Established relationships across a national network of natural product distributors and direct-to-retailer routes. 2,000+ independent and specialty buying doors within reach from day one.

Sales & marketing partner

For brands ready to build: named account management, joint business planning, curated trade marketing, Amazon Brand Registry and buyer event management.

Two ways to work with us

Every brand we take on matters to us. The right route simply depends on what you want from the UK.

Wholesale

A great distributor

You want an expert partner to get your brand into the UK and grow it through the natural channel. Simple, low-risk, and quick to evaluate.

We assess buyer interest together before anything is committed

We handle all UK import, compliance and customs

Access to our established buyer relationships from day one

If interest is confirmed, we agree stock terms together

Example accounts

Planet Organic, Whole Foods Market, Abel & Cole + natural product distributors

The right starting point for most brands.

Impact

A structured partnership

You want a defined path to seven figures — clear targets, a genuine two-way relationship, and hands-on management as we build toward major retail.

A structured, resourced launch with a dedicated brand manager

Joint business plan with agreed UK revenue targets

Full trade marketing, PR, buyer events and social commerce

Amazon Brand Registry and D2C management

Omnichannel from day one — with real accountability on both sides

Example accounts

The full natural product channel + Tesco, Waitrose, Ocado, Holland & Barrett

For brands with genuine UK ambition and the resources to back it.

Start with Wholesale, or move faster with Impact. We assess interest together, prove what's possible, and agree next steps when there's something real to agree on. Step up as proof and ambition grow — the route you start on is just the beginning of the conversation.

Interested in your own UK entity? Tap to find out more ⌄

For brands with a longer-term vision, Brand Organic can help establish a fully operational UK entity — a registered UK company in your name, directed and managed by experienced UK operators. You retain full ownership of your brand throughout. This is not a distribution arrangement — it is a functioning UK business built around you, capable of contracting directly with retailers, managing a local P&L, and representing your brand at board level.

What's included

UK company formation
Experienced UK directors
Companies House compliance
UK bank account
VAT registration

Commercial operations

Full P&L management
Retailer contracting
Pricing & margin control
Channel conflict management
Reporting to parent board

Market reach

All UK channels
EU bridgehead capability
Amazon UK & EU management
Major retailer pitching
Trade show representation

Governance

Board-level representation
IP & trademark support
Insurance & regulatory
Exit & handover planning
Investor reporting

Pricing is bespoke and structured around your ambition, timeline, and the scale of the UK operation required. Get in touch to start a conversation.

Channels we cover

Natural & Independent

~2,000 buying doors nationally via a specialist network of natural product distributors and direct retailer relationships

Specialty & Premium

Whole Foods Market UK, Planet Organic, Daylesford — familiar territory for brands already in the premium natural channel

Major Retailers

Waitrose, Ocado, Holland & Barrett (800+ stores), Grape Tree — pitched from a position of established natural channel credibility

Online

Amazon UK Vendor & Seller Central, Healf, H&B Marketplace, Tesco Marketplace — 14% of UK grocery and growing

What we need from you

A workable net price (EXW)

We collect from your factory or warehouse on EXW terms. A workable net price — with enough margin for the UK channel — is essential for the relationship to work for both sides.

Full UK exclusivity

Across all channels including Amazon and D2C. This protects your brand, controls pricing across all routes to market, and prevents channel conflict that can undermine retailer relationships.

Shelf life on collection

Minimum 10 months (ideally 12–18) remaining on all stock at point of collection. This is a firm requirement of our retail partners and wholesale network, whichever route you take.

How to get started

01

Initial conversation

We learn about your brand, your channel position, and your UK ambitions. No commitment on either side — just an honest conversation about fit.

02

Apply to our catalogue

Our catalogue application includes a compliance and technical appraisal of your products — the groundwork every UK retail entry needs.

Apply now →

03

Agreement in Principle

Before we approach a single buyer on your behalf, we sign a short AIP — establishing UK exclusivity and protecting both sides from the moment we go to market.

Signed before buyer outreach

04

Technical pre-screen

Our technical team confirms compliance and product readiness for the UK — an early check that applies to every brand, whichever route you take.

05

Buyer outreach & 120-day review

With rights secured, we make targeted buyer calls and, at 120 days, share exactly what we've seen — buyer feedback and an honest recommendation.

06

Formal agreement

Once there's something real to agree on, we formalise the relationship — structured around what we've both proven.

Ready to get started?

Our catalogue application includes a compliance and technical appraisal of your products — the groundwork every UK retail entry needs. Apply now and let's see what's possible together.

Apply now →

Brand Organic Ltd · brandorganic.co.uk · All enquiries via the application form
Chartered Institute of Export & International Trade · Organic Food Federation · Demeter Biodynamic · BRCGS Certified