UK Market Entry
We make it simple to get your brand in front of the UK's leading natural product buyers. Certified, compliant, and supported.
Brand Organic
UK Natural, Organic & Wellness Channel Specialists
UK Market Entry
Importer · Distributor · Sales & Marketing Partner
One partner. Every channel. Brand Organic is a UK-licensed importer and specialist distributor for natural, organic and wellness brands. We collect from your factory or warehouse on EXW terms, take title to your goods, manage all UK importation and compliance, and build your brand across every relevant channel — from independent health food retailers to Whole Foods Market, Amazon and beyond. We are not a broker. We are your UK business.
What we bring
Importer of record
We collect EXW and manage all UK customs, VAT, and regulatory compliance. You hand over at the factory gate — we handle everything from there.
Specialist distributor
Established relationships across a national network of natural product distributors and direct-to-retailer routes. 2,000+ independent and specialty buying doors within reach from day one.
Sales & marketing agency
For brands with ambition and budget: full channel deployment, joint business planning, curated trade marketing, Amazon advertising and buyer event management.
Three ways to enter the UK market
Entry
Distribution
Test the market, low commitment
Pricing basis
EXW — we collect
How we earn
Buy/sell margin
Net margin
10–15% on landed cost
Monthly retainer
None
Stock model
Consignment, first order
Marketing
Agreed collaboratively
Channels
Natural & independent retail
Best for brands validating UK demand before committing to a full market strategy. Upgrade to Growth or Accelerate at any annual review.
Most popular
Growth
Structured sales with real UK ambition
Pricing basis
EXW — we collect
How we earn
Buy/sell margin + retainer
Net margin
10–15% on landed cost
Monthly retainer
£1,800/month
Stock model
Brand Organic buys outright
Marketing
~20% of target, guidance only
Channels
Natural, specialty, health chains, online
Guaranteed call cycles, monthly reporting, Amazon oversight, and quarterly joint review. Named account management from day one.
Agency
Accelerate
Rapid entry, full marketing deployment
Pricing basis
EXW — we collect
How we earn
Buy/sell margin + retainer
Net margin
10–15% on landed cost
Monthly retainer
From £10,000/month
Stock model
Brand Organic buys outright
Marketing
~25% of target, guidance only
Channels
All channels from day one
Joint business plan with agreed revenue targets. Full trade marketing, Amazon advertising, PR and buyer events — all curated around your brand.
Start where you're comfortable. Most brands begin on Distribution and move to Growth or Accelerate as confidence and velocity build. Progression between tiers is always optional and agreed together at annual review — there is no automatic escalation.
On the marketing budget: The percentages shown are guidance, not a contractual floor. Every brand's situation is different — budget, category, existing UK awareness, and channel priorities all shape what makes sense. We work collaboratively to build a curated marketing plan that fits your ambition and your means. What we will say honestly is that brands who invest in launch activity reach velocity faster. We will always tell you what we think will help, and always leave the decision with you.
Channels we cover
Natural & Independent
~2,000 buying doors nationally via a specialist network of natural product distributors and direct retailer relationships
Specialty & Premium
Whole Foods Market UK, Planet Organic, Daylesford — familiar territory for US brands already in the WFM and Sprouts channel
Major Retailers
Waitrose, Ocado, Holland & Barrett (800+ stores), Grape Tree — pitched from a position of established natural channel credibility
Online
Amazon UK Vendor & Seller Central, Healf, H&B Marketplace, Tesco Marketplace — 14% of UK grocery and growing
What we need from you
A workable net price (EXW)
We collect from your factory or warehouse and build our margin, distributor margin, and retail margin from your EXW price. Headroom at the net is essential for a sustainable UK channel.
Full UK exclusivity
Across all channels including Amazon and D2C. This protects your brand, controls pricing across all routes to market, and prevents channel conflict that can undermine retailer relationships.
Shelf life on collection
Minimum 10 months remaining on all stock at point of collection. This is a firm requirement of our retail partners and wholesale network across all tiers.
We start with an exploratory phase. Before either party commits, we make a targeted set of buyer calls, return with confirmed retailer interest, and agree the channel plan together. Minimum term is three years, with annual review points and six months' notice to exit — enough stability to invest properly in your brand's UK future, with genuine accountability built in on both sides.